Absolutely Couriers

Been there, delivered that since 1865
A to Z couriers and their counterparts under the Mach 1 group sought a united brand to match the business’ growing ambitions as well as highlight 150 years of experience. A transition in both name and attitude from ‘A to Z couriers’ to ‘Absolutely’, reflects research insights revealing pride and quality of service as the hallmarks of the business and its people.

The internal mantra: For when it matters
The stories uncovered from staff – detailing the unexpected challenges and successes that have mattered with each job – became the key insight grounding internal brand purpose and external communications. To highlight the richness and breadth of the team’s unique expertise, we introduced the new brand identity palette as ‘elegant with a British twist’ and coupled this with eclectic patterns and surreal scene graphics to match the surprising and colourful stories heard during research.

The new Absolutely brand set strong strategic foundations for the business moving forward, aligning purpose and vision internally and externally. More than a visual refresh, the new brand acted as the guiding principle to assess the relevant levers needed for true business transformation, enabling Absolutely to become a leading benchmark within the industry.

In our Company’s long history, this is the most exciting time to date. I am delighted that the first class service and in-depth expertise we possess across our businesses can now be reflected in one all-embracing brand. We are taking this opportunity to further tailor our business to the convenience and benefit of our customers and I’m really looking forward to expanding the brand even further in the next few years.

– Jeremy Thompson, Managing Director of Absolutely