Studio:
Generation Alliance
Role:
Identity design
Identity guideline
Website design
Museum shop identity design
Credit:
Ruth Bowers (photography art direction), NMA inhouse creative team (museum collateral)
A celebration of Australian social history, the National Museum of Australia (NMA) explores the land, nation and people of Australia. In conjunction with their 10th anniversary in 2011, NMA sought a brand identity to reflect a new vision and positioning for the museum as a place of discovery, not just of learning.
Conversation platform
A new identity to reflect the spirit of the museum – 'where our stories live'. The speech platform serves as an open invitation to be part of the conversation about Australia’s people, history and future.
The design for the website continues to build on this idea of layered storytelling. Much like the museum itself, content is displayed so that it can be engaged with in a non-linear manner; providing unique opportunities for individual and collective experiences.