Initial naming and identity concepts
Client:
Energy Innovation Centre
Studio:
Gloria Chan
in collaboration with Fahrenheit 212
Role:
Competitor analysis
Brand strategy
Naming
Workshop facilitation
Identity design
Brand guidelines
Creative direction
The Energy Loop is an online hub connecting consumers, industry installers and providers, as well as investors to help remove the barriers for choosing sustainable choices within homes and small businesses. Aiming to harness the collective power in relationships and knowledge, The Energy Loop provides access to the relevant people and information, making it easy for consumers to discover and install the best energy improvements for their needs.
Through rapid and iterative lo- and hi-fi prototyping, we focused on building a strong brand proposition, including naming of the new initiative; to unite the key players within the industry. The brand narrative helped to build momentum and highlight the tangible value of each player’s role.
Fahrenheit212 is currently leading the beta launch.